In this campaign, the whole purpose is to help promote coffee to enthusiasts or people who just enjoy a cup of coffee during the day. The company “Daily Grind” is a weekly subscription box that people can purchase that will send a 7 day kit of different coffees to make yourself at home. I put together a full campaign utilizing an AI piece, AR piece, a commercial, influencer marketing, logo design, merchandising, outdoor marketing, package design and user generated content. There was also usage of social media platforms like Instagram and Facebook to help advertise this campaign as well.
Programs Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Advertising 2 | Farmingdale State College | 2024
