Senior Project: Long Island Food Truck Festival

In my final project with Farmingdale State College, it consisted of researching over 20 scholarly articles, creating multiple pieces of marketing, a mini diorama of the festival as well as branding.

Problem: Food trucks have provided fun experiences and community involvement since they were first invented in 1866. Food trucks have a unique eating experience that is different from the norm of regular restaurant dining. While their presence is scattered on Long Island, they are a rare sight to see in a lot of communities. They are so beloved, but they are limited or not known about on Long Island. This project will delve into solving the lack of attention on food truck culture on Long Island.

Solution: The Long Island Food Truck Festival or L.I.F.T. for short, is a festival that will host food trucks of local businesses and entrepreneurs to help get their names out there in the community. Since this festival will be a networking event for these food truck owners/businesses, it will also play into boosting the local economy and providing a strong community presence amongst the communities that get involved with this festival.

Programs Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Express

Senior Project 1+2 | Farmingdale State College | 2024-2025

Visual Strategy

The visual strategy or branding for this project consisted of the logo, color scehem, typography, photography and a brand mark!

Marketing Strategy

The marketing strategy which is the biggest part of this campaign consists of social media on platforms like Instagram and Facebook. User generated content on platforms like TikTok and print and outdoor marketing materials.

Senior Project Book

Click the image below to view my full senior project book!