Vito Postiglione's Senior Project: Long Island Food Truck Festival Campaign

Senior Project: Long Island Food Truck Festival

In my final project with Farmingdale State College, it consisted of researching over 20 scholarly articles, creating multiple pieces of marketing, a mini diorama of the festival as well as branding.

Problem: Food trucks have provided fun experiences and community involvement since they were first invented in 1866. Food trucks have a unique eating experience that is different from the norm of regular restaurant dining. While their presence is scattered on Long Island, they are a rare sight to see in a lot of communities. They are so beloved, but they are limited or not known about on Long Island. This project will delve into solving the lack of attention on food truck culture on Long Island.

Solution: The Long Island Food Truck Festival or L.I.F.T. for short, is a festival that will host food trucks of local businesses and entrepreneurs to help get their names out there in the community. Since this festival will be a networking event for these food truck owners/businesses, it will also play into boosting the local economy and providing a strong community presence amongst the communities that get involved with this festival.
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Programs Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Express

Senior Project 1+2 | Farmingdale State College | 2024-2025

Visual Strategy

The visual strategy or branding for this project consisted of the logo, color scehem, typography, photography and a brand mark!

People gathered near colorful food trucks at an outdoor Long Island Food Truck Festival with trees and a brick building in the background.

Color palette with three swatches labeled Deep Dish Blue, Hotrod Red, and Rims Silver showing respective hex, CMYK, and RGB values on a navy background.

Blue and red food truck with service window and two yellow headlights.

Display of Nexa Rust Script Bold font showing uppercase, lowercase letters, numbers, and special characters in navy blue on a light beige background.

Font sample for Source Sans Pro showing uppercase and lowercase letters, numbers, and symbols in Semibold, Bold, and Black weights on a dark blue background.

Collage of people enjoying a food truck festival with groups lining up, eating, and posing near various colorful food trucks in outdoor settings.

Marketing Strategy

The marketing strategy which is the biggest part of this campaign consists of social media on platforms like Instagram and Facebook. User generated content on platforms like TikTok and print and outdoor marketing materials.

Four Instagram Reel screenshots showing people enjoying food from Long Island food trucks, including a woman eating steak, a woman interviewing a man at a coffee truck, a man promoting The Pitstop Food Truck, and a man holding a Philly cheesesteak in front of a catering truck.

Interior of a train with seats and a Long Island Food Truck Festival poster showing people ordering from a red food truck.

Billboard at a train station promoting the Long Island Food Truck Festival with a food truck image and event details.

Poster for Long Island Food Truck Festival showing people in line at a red food truck with a QR code for more information.

Facebook post on a smartphone screen promoting the Long Island Food Truck Festival with an image of a vendor handing food to two people at a food truck window.

Inside a train with passengers seated and posters advertising the Long Island Food Truck Festival on the wall.

Bus stop billboard advertising the Long Island Food Truck Festival with four smiling women sitting outdoors eating food from containers.

Tri-fold pamphlet for the Long Island Food Truck Festival featuring event details, colorful food truck images, and ticket information.

Senior Project Book

Click the image below to view my full senior project book!

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