2025 SUNY Mascot Madness Campaign

This campaign consisted of design work which included flyers, the Dashboard on MyFSC Farmingdale Website, Video Bulletin Board Screens, e-signs around campus, as well as email headers for campus wide emails with an addition of the giant sign on route 110 and all computer screens on campus. "I Voted" Stickers were also passed around to help boost engagement!

Programs Used: Adobe InDesign, Adobe Photoshop, Instagram

Marketing and Communications Office | Farmingdale State College | 2025

Mascot Ram-Bo with large yellow curled horns breaking through a textured green wall, with text encouraging to vote for Ram-Bo in SUNY Mascot Madness.FSC mascot Ram-Bo with large yellow horns breaking through a green wall, text encouraging to vote daily at suny.edu/mascotmadness with a QR code.
FSC's ram mascot with yellow curled horns and crossed arms beside text reading 'VOTE RAM-BO!' and a 'VOTE NOW' button.
Cartoon ram mascot with yellow horns and crossed arms breaking through green wall with text 'Vote Ram-Bo!' and SUNY Mascot Madness logo.
Farmingdale State College mascot Ram-Bo with yellow horns and green tuft, promoting voting with text 'Vote Ram-Bo! Voting is open now!' and voting link.
Mascot of a gray ram with yellow curled horns and blue eyes breaking through a wall with text I Voted For Ram-Bo around it.

Campaign Images

This campaign consisted of design work which included flyers, the Dashboard on MyFSC Farmingdale Website, Video Bulletin Board Screens, e-signs around campus, as well as email headers for campus wide emails with an addition of the giant sign on route 110 and all computer screens on campus. "I Voted" Stickers were also passed around to help boost engagement!

Instagram and SUNY Website Statistics

These are the statistics for the entire campaign to showcase how much engagement the campaign received. @farmingdalesc Instagram profile activity jumped 66.3% during the campaign compared to before the campaign. The SUNY website polls showcase how Ram-Bo did during his time in Mascot Madness which showcased the amount of people that were involved and voted.

Hand holding smartphone showing profile activity stats and content type analytics on a dark interface screen.Laptop on a wooden surface displaying four poll result boxes for SUNY Mascot Madness 2025 with percentage bars and like/share buttons.Laptop screen showing poll results for SUNY Mascot Madness 2025 Round 3 with vote percentages and total votes for Region 1 and Region 2.
Hand holding smartphone displaying social media analytics with views, follower percentages, and content type graphs.Laptop screen displaying SUNY Mascot Madness 2025 poll results for Round 2, Games 3 and 4, showing percentages, bonus social media votes, and total votes for mascots competing.